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This is not a drill. This morning, Target released the first look of everyone's favorite HGTV couple's line of homewares, Hearth & HandTM with Magnolia. While the Fixer Upper duo's line won't be available for purchase until November 5, the time to dog-ear all the amazing products is here. So get out your bookmarks, people, this affordable line is packed with more than 300 pieces spanning tabletop, home decor and gifts (for yourself, duh) with most items under $30. Here's what's on our list so far to "modern farmhouse"-ize our kitchens, tabletops and lives in general:

Cooking Apron, $16

Magnolia Striped Cooking Apron

Whether you spring for the stripes or the plaid, may your clothes always stay clean and your apron always be more fashionable than the outfit it's covering.

Round Acacia Wood Cutting Board, $25

Magnolia Round Acacia Wood Cutting Board

This leather-handled cutting board is a triple threat—use it for chopping, styling your Pinterest-ready open shelving or making Instagram-worthy cheese boards for every holiday party.

Related: How to Build the Perfect Cheese Board

Stoneware Pitchers, $13-21

Magnolia Stoneware Pitchers

Another triple threat from the purposeful decor gurus, these pitchers are the prettiest way to serve water, style bouquets or use as a crock to store kitchen utensils.

Stoneware Mug, $4

Magnolia Stoneware Mugs

We definitely need one of these, but probably all of them. How else will everyone in our morning meetings know how rustic we are?

Portable Beverage Mug with Leather Strap, $25

Magnolia Portable Beverage Mug with Leather Strap

While we're at it, we better get this one, too, so our coffee can be just as stylish when we're on the go.

Related: Healthy Coffee Drink Recipes

Black Flatware Set 5pc, $20

Magnolia Black Flatware

Out with the gold and in with brushed black. This flatware set will turn your table into a modern-rustic dream.

Cream & Gold Stoneware Dessert Plate, $5

Magnolia Cream & Gold Dessert Plate

Just kidding, don't get rid of all the gold. The shiny rim on these stoneware plates is the perfect mix of glam and farmhouse.

Stainless-Steel Cookie Cutters, $1-$3

Magnolia Stainless Steel Cookie Cutters

The Magnolia inspiration doesn't stop at decor—these cookie cutters bring Chip and Jo's style to baking and eating too!

Related: Sugar Cookie Recipes Ready for Decorating

Wooden Toy Cookie Baking Set, $20

Magnolia Wooden Toy Cookie Set

Don't leave the kids out! They too can #BakeLikeJo with this so-adorable toy cookie set that lets them "roll," "cut," "bake" and "decorate" their very own treats for the holidays.

Food Scale, $15

Magnolia Food Scale

Maybe you haven't converted to weighing the ingredients for your favorite cupcakes yet, but this scale that doubles as trendy home decor will change your mind.

X-Patterned Glass Goblet, $7

Magnolia X-Patterned Glass Goblet

Your cocktails (and mocktails, and hey, even water) have never, ever, looked this good.

Related: Cocktail Recipes You'll Make Time and Time Again

Cast-Iron Trivet, $15

Magnolia Cast Iron Trivet

How have our hot cast-iron pans survived this long without a beautiful cast-iron trivet to set them on? Problem, solved.

Bell Place-Card Holder, $3

Magnolia Bell Place Card Holder

Deck the halls with... bells for nameplates. Everyone's holiday table needs these bells—use them as place-card holders or if you already know how to find your seat, they can double for menu holders.

Cocoa Pot with Acacia Finish, $35

Magnolia Cocoa Pot

Before now, we didn't even know that a cocoa pot was a thing. And we're still not entirely sure when we'll use it, but thanks to Chip and Jo we know we need it because it's cute AF.

Related: Healthy Hot Chocolate & Cocoa Recipes

Wooden Toy Cocoa Set, $40

Magnolia Wooden Toy Cocoa Set

And now that you know you can't live without a cocoa pot, make sure to pick up one for the kids too.

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