Photos: Courtesy of Target
Shopping for healthy food can be tough—especially if you're scanning nutrition labels, searching for hidden sweeteners and chemical additives and doing your best to not let food packaging mislead you. But thanks to Target, things are about to get a whole lot easier.
The company just announced the launch of a new food brand—Good & Gather—that will replace Target's Simply Balanced and Archer Farms private label product lines. Good & Gather will consist of more than 2,000 food and beverage products that promise to be free from artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup.
"Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families," Stephanie Lundquist, executive vice president of Food & Beverage for Target, said in a press release. "We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food."
From eggs to avocado toast salad kits, we can't wait to try all the everyday staples and specialty foods Good & Gather has to offer. The launch won't happen until September 15, but you can take a sneak peek at some exciting items now:
Good & Gather Organic Probiotic Chocolate Sea Salt Granola
This granola not only sounds delicious, but it is good for you, too! Made with simple ingredients, like oats, sunflower seeds, ancient grains and chia seeds, this granola is high in fiber, gluten-free and is fortified with probiotics to boost your gut health. We know we'll be finding excuses to sprinkle it over everything.
Good & Gather Organic Blue Corn with Flax Seed Tortilla Chips
We can't wait to get our hands on a healthier tortilla chip for smarter snacking. We love that these chips are made with healthy fats like flaxseed to help keep us filled up until our next meal. These will be a match made in heaven with our favorite guacamole.
Good & Gather Southwest Chopped Salad Kit
We are big fans of salad kits for helping us fill up on more greens with ease. This kit comes packed with green cabbage, romaine, carrots, pumpkin seeds, green onion, tortilla strips, cilantro and a Creamy Cilantro Pepita dressing. This ready-to-eat salad will pair perfectly with your next taco night!
Good & Gather Organic Apple Berry Fruit Puree Pouch
We are always on a mission to find simple ways to get our kids to eat more fruits and veggies, and these cute little pouches are the perfect way to boost their intake with ease. Whether you slide them into their lunchbox or serve them as an after-school snack, these fruit pouches are a super convenient way to snack healthfully.